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Overview

Rebel girls, young entrepreneurs, and other trailblazing tweens and teens will find inspiring success stories and practical advice for launching their own illustrious careers—right now!

Mini-biographies of leading women entrepreneurs—from Katrina Lake to Oprah, Tavi Gevinson to Sheryl Sandberg, and Ursula Burns to Diane von Furstenberg—offer windows into what it takes to succeed, with a particular focus on the challenges faced (and overcome) by girls and women. Each success story provides different lessons in life and leadership—such as how to:

*identify a lucrative niche

*build and maintain a brand

*grow a loyal customer base

*raise money for research and development

*turn an interest (or a passion) into a career

*build a strong network

Fascinating figures from the words of media, technology, fashion, food, and more share their secrets with tomorrow’s leaders.

ABOUT THE SERIES
Generation Girl books celebrate game-changing women. They are filled with profiles of amazing women who’ve been there, done that, and learned some valuable lessons along the way. Readers will be inspired by their stories, learn from their struggles and successes, and pick up some useful tools so that they too can change the world. Other Generation Girl books include: Girl Activist and Girl Genius.



Product Details

ISBN-13: 9781941367520
Publisher: Downtown Bookworks
Publication date: 06/05/2018
Series: Generation Girl , #1
Pages: 160
Sales rank: 797,158
Product dimensions: 6.90(w) x 8.90(h) x 0.60(d)
Age Range: 9 - 18 Years

About the Author

Katherine Ellison is a Pulitzer-prize winning former foreign correspondent and author and co-author of several books, including The Mommy Brain: How Motherhood Makes You Smarter and Buzz: A Year of Paying Attention.

Ronnie Cohen is a prize-winning freelance writer in Northern California. She contributes regularly to Reuters Health, and her work has appeared in numerous publications, including the New York Times, The Guardian, and Newsweek.

Georgia Rucker has illustrated several books including Girl Activist, My Favorite Shoes, My Favorite Purse, and the Allegra Biscotti series. Her doodles can be found in many of the books she also designs from her office in Madison, WI.

Table of Contents

Foreword 6

Introduction 8

Make the Most of Your Kind of Smarts Noa Mintz, Founder of Nannies by Noa 12

Choose a Business Close to Your Heart Halle Thomas, Founder and CEO of The HAPPY Organization 16

Find Your Signature Diane von Furstenberg, Fashion designer, founder and co-chairman of DVF 20

Incorporate a Cause Bridget Hilton, Founder of LSTN Sound Co. 24

First woman to own a seat on the New York Stock Exchange, CEO of Muriel Siebert & Co. Rock the Boat Muriel "Mickie" Siebert 28

Find an Unmet Need and Fill It Katrina Lake, Founder and CEO of Stitch Fix 32

Nerds Rule Judy Faulkner, Founder and CEO of Epic Systems 36

Embrace STEM Ursula Burns, Former CEO of Xerox 40

Find Your Voice Tavi Gevinson, Founder and editor-in-chief of Rookie 43

Let the Customer Choose and Stay Fresh Forever Mariam Naficy, Founder and CEO of Minted 46

Oprah Winfrey Network: Be Willing to Change Oprah Winfrey, Media mogul, chairman and CEO of OWN 50

Leverage Success Reese Witherspoon, Producer, founder of Hello Sunshine 53

Timing Is Everything Josephine Cochrane, Inventor 56

Kick-Start Your Dream Debbie Sterling, Founder and CEO of GoldieBlox 60

Be Your Own Superhero Lilly Singh, Comedian, YouTube star 64

You're Never Too Young to Start a Business Mikaila Ulmer, Founder of Me & the Bees Lemonade 68

Reward Your Customers Estée Lauder, Founder of Estée Lauder Companies 72

Be the Brand Rachel Zietz, Founder and CEO of Gladiator Lacrosse 76

Do Good to Do Well Ayanna Howard, Founder and CTO of Zyrobotics 80

Excellence Leads to Success Katharine Graham, Former CEO and publisher of The Washington Post 83

Make It Fun Julie Rice Elizabeth Cutler, Co-founders of SoulCycle 86

Build a Network Francesca Kennedy, Founder and CEO of Ix Style 90

Be Choosy Rosanna Pansino, Baker, YouTube star 94

Market Directly to Your Customers Pleasant Rowland, Founder of Pleasant Company and creator of the American Girl empire 97

Learn on the Job Jessica Alba, Founder of The Honest Company 100

Do It Yourself Limor Fried, Founder and CEO of Adafruit Industries 104

Know Your Customers Venus Williams, Tennis champion, founder and CEO of EleVen by Venus 108

Setbacks Are Opportunities to Learn Anne Wojcicki, Co-founder and CEO of 23andMe 112

Keep Control of Your Brand J.K. Rowling, Author and creator of the Harry Potter empire 116

Do the Right Thing Mary Barra, Chairman and CEO of General Motors 120

Grow a Grassroots Sales Force Madam C.J. Walker, Founder of Madam C.J. Walker Manufacturing Company 124

Build a Franchise Heidi Ganahl, Founder of Camp Bow Wow 128

Redefine Women's Work Linda Alvarado, President and CEO of Alvarado Construction 132

Know Your Value Taylor Swift, Singer, songwriter 136

Give It All You've Got Sheryl Sandberg, COO of Facebook and founder of Leanln.Org 140

Be a Role Model Kimberly Bryant, Founder and executive director of Black Girls Code 144

Turn No into Yes Joy Mangano, Inventor, founder and president of Ingenious Designs 148

Envision, Empower, Delegate Alice Waters, Founder, owner, and executive chef of Chez Panisse restaurant 152

Dare to Be Different Prerna Gupta, Founder and CEO of Hooked 156

Learn More! 160

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