Table of Contents
Foreword 6
Introduction 8
Make the Most of Your Kind of Smarts Noa Mintz, Founder of Nannies by Noa 12
Choose a Business Close to Your Heart Halle Thomas, Founder and CEO of The HAPPY Organization 16
Find Your Signature Diane von Furstenberg, Fashion designer, founder and co-chairman of DVF 20
Incorporate a Cause Bridget Hilton, Founder of LSTN Sound Co. 24
First woman to own a seat on the New York Stock Exchange, CEO of Muriel Siebert & Co. Rock the Boat Muriel "Mickie" Siebert 28
Find an Unmet Need and Fill It Katrina Lake, Founder and CEO of Stitch Fix 32
Nerds Rule Judy Faulkner, Founder and CEO of Epic Systems 36
Embrace STEM Ursula Burns, Former CEO of Xerox 40
Find Your Voice Tavi Gevinson, Founder and editor-in-chief of Rookie 43
Let the Customer Choose and Stay Fresh Forever Mariam Naficy, Founder and CEO of Minted 46
Oprah Winfrey Network: Be Willing to Change Oprah Winfrey, Media mogul, chairman and CEO of OWN 50
Leverage Success Reese Witherspoon, Producer, founder of Hello Sunshine 53
Timing Is Everything Josephine Cochrane, Inventor 56
Kick-Start Your Dream Debbie Sterling, Founder and CEO of GoldieBlox 60
Be Your Own Superhero Lilly Singh, Comedian, YouTube star 64
You're Never Too Young to Start a Business Mikaila Ulmer, Founder of Me & the Bees Lemonade 68
Reward Your Customers Estée Lauder, Founder of Estée Lauder Companies 72
Be the Brand Rachel Zietz, Founder and CEO of Gladiator Lacrosse 76
Do Good to Do Well Ayanna Howard, Founder and CTO of Zyrobotics 80
Excellence Leads to Success Katharine Graham, Former CEO and publisher of The Washington Post 83
Make It Fun Julie Rice Elizabeth Cutler, Co-founders of SoulCycle 86
Build a Network Francesca Kennedy, Founder and CEO of Ix Style 90
Be Choosy Rosanna Pansino, Baker, YouTube star 94
Market Directly to Your Customers Pleasant Rowland, Founder of Pleasant Company and creator of the American Girl empire 97
Learn on the Job Jessica Alba, Founder of The Honest Company 100
Do It Yourself Limor Fried, Founder and CEO of Adafruit Industries 104
Know Your Customers Venus Williams, Tennis champion, founder and CEO of EleVen by Venus 108
Setbacks Are Opportunities to Learn Anne Wojcicki, Co-founder and CEO of 23andMe 112
Keep Control of Your Brand J.K. Rowling, Author and creator of the Harry Potter empire 116
Do the Right Thing Mary Barra, Chairman and CEO of General Motors 120
Grow a Grassroots Sales Force Madam C.J. Walker, Founder of Madam C.J. Walker Manufacturing Company 124
Build a Franchise Heidi Ganahl, Founder of Camp Bow Wow 128
Redefine Women's Work Linda Alvarado, President and CEO of Alvarado Construction 132
Know Your Value Taylor Swift, Singer, songwriter 136
Give It All You've Got Sheryl Sandberg, COO of Facebook and founder of Leanln.Org 140
Be a Role Model Kimberly Bryant, Founder and executive director of Black Girls Code 144
Turn No into Yes Joy Mangano, Inventor, founder and president of Ingenious Designs 148
Envision, Empower, Delegate Alice Waters, Founder, owner, and executive chef of Chez Panisse restaurant 152
Dare to Be Different Prerna Gupta, Founder and CEO of Hooked 156
Learn More! 160
