Global by Design: How to Create Innovations That Scale, Travel, and Transform
Hardcover
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At the intersection of reverse innovation and design thinking, you find opportunities to create innovations that are global by design.
To solve wicked problems and seize opportunities in emerging markets, innovators must think and act globally. Thoughtful, innovative solutions can be global in scope and succeed in developing markets while disrupting equivalent, higher-cost products in established ones. But creating the right innovations that can succeed in both places will require a diligent...






















