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Global Megatrends: Seven Patterns of Change Shaping Our Future
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A scarcity of natural resources. The challenge to protect biodiversity and the global climate. Rapid economic growth and urbanisation in Asia and the developing world. Changing demographics and an ageing population. The impact of new digital technologies. Consumer expectations for services, experiences and social interaction. An imperative to innovate.
Megatrends are gradual yet powerful trajectories of change that have the potential to throw companies, individuals and societies into freefa...