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Global Strategic Management

By Gerardo R. Ungson, Yim-Yu Wong
eBook
$77.99
By Gerardo R. Ungson, Yim-Yu Wong
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International business is undergoing continuous transformation as multinational firms and comparative management evolve in the changing global economy. To succeed in this challenging environment, firms need a well-developed capability for sound strategic decisions. This comprehensive work provides an applied and integrated strategic framework for developing capabilities that lead to global success. It is designed to help readers achieve three essential objectives. First, it provides intelle...

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