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Global Strategic Management

By Philippe Lasserre, Felipe Monteiro
eBook
$71.95
By Philippe Lasserre, Felipe Monteiro
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Seamlessly blending academic rigour and practicality, this textbook provides an introduction to global business strategy. Assuming a born global perspective, Global Strategic Management is supported by ample pedagogical features, including numerous case studies and examples featuring both established multinationals and unknown SMEs from across the globe.

The book takes an applied approach to global business strategy, emphasising functional parts of international business (managing marketing,...

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