GO GLOBAL WITHOUT GOING BROKE

"Go Global Without Going Broke" is a comprehensive, practical guide for small business owners, marketing directors, and consultants navigating cross-border expansion with limited budgets and resources. Through nine core chapters-covering market research, cultural adaptation, regulatory compliance, distributor relationships, e-commerce strategy, email marketing, ROI measurement, and real-world case studies-plus appendices featuring a curated 31-country resource directory, budget templates, a...