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Goliath Strikes Back: How Traditional Retailers Are Winning Back Customers from Ecommerce Startups

By Peter S. Cohan
eBook
$34.99
By Peter S. Cohan

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Capturing the ecommerce edge in customer growth and retention has been a decades-long battle between eRetail startups and large traditional retailers. The two face different sets of challenges and those challenges are constantly evolving in our digital world. Goliath Strikes Back: How Traditional Retailers Are Winning Back Customers from Ecommerce Startups expands on this current industry shift in one of the most accessible, intriguing business books in recent times.

Each chapter covers a di...

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