Table of Contents
Preface xi
Part 1 Different Planets
Chapter 1 Messing with the Magic 3
Part 2 The Google Story
Chapter 2 Starting in a Garage 27
Chapter 3 Buzz but Few Dollars (1999-2000) 46
Chapter 4 Prepping the Google Rocket (2001-2002) 66
Chapter 5 Innocence or Arrogance? (2002-2003) 94
Chapter 6 Google Goes Public (2004) 105
Chapter 7 The New Evil Empire? (2004-2005) 121
Part 3 Google Versus the Bears
Chapter 8 Chasing the Fox (2005-2006) 143
Chapter 9 War on Multiple Fronts (2007) 169
Chapter 10 Waking the Government Bear 186
Chapter 11 Google Enters Adolescence (2007-2008) 199
Chapter 12 Is "Old" Media Drowning? (2008) 228
Chapter 13 Compete or Collaborate? 242
Chapter 14 Happy Birthday (2008-2009) 262
Part 4 Googled
Chapter 15 Googled 281
Chapter 16 Where Is the Wave Taking Old Media? 296
Chapter 17 Where Is the Wave Taking Google? 322
Afterword 337
25 Business Maxims 345
Acknowledgments 371
Notes 373
Index 407