Graphic Design Theory: Readings from the Field

Graphic Design Theory: Readings from the Field

NOOK Book(eBook)

$12.05 $19.99 Save 40% Current price is $12.05, Original price is $19.99. You Save 40%.
View All Available Formats & Editions
Available on Compatible NOOK Devices and the free NOOK Apps.
Want a NOOK ? Explore Now

Overview

Graphic Design Theory: Readings from the Field by Helen Armstrong

Graphic Design Theory is organized in three sections: "Creating the Field" traces the evolution of graphic design over the course of the early 1900s, including influential avant-garde ideas of futurism, constructivism, and the Bauhaus; "Building on Success" covers the mid- to late twentieth century and considers the International Style, modernism, and postmodernism; and "Mapping the Future" opens at the end of the last century and includes current discussions on legibility, social responsibility, and new media. Striking color images illustrate each of the movements discussed and demonstrate the ongoing relationship between theory and practice. A brief commentary prefaces each text, providing a cultural and historical framework through which the work can be evaluated. Authors include such influential designers as Herbert Bayer, L'szlo Moholy-Nagy, Karl Gerstner, Katherine McCoy, Michael Rock, Lev Manovich, Ellen Lupton, and Lorraine Wild. Additional features include a timeline, glossary, and bibliography for further reading. A must-have survey for graduate and undergraduate courses in design history, theory, and contemporary issues, Graphic Design Theory invites designers and interested readers of all levels to plunge into the world of design discourse.

Product Details

ISBN-13: 9781616891237
Publisher: Princeton Architectural Press
Publication date: 08/10/2012
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 152
File size: 41 MB
Note: This product may take a few minutes to download.

About the Author

Helen Armstrong teaches in the Art History, Theory, and Criticism Department at Maryland Institute College of Art. She is the Principal and Creative Director of Strong Design in Baltimore.

Customer Reviews

Most Helpful Customer Reviews

See All Customer Reviews