Great Demo!: How to Create and Execute Stunning Software Demonstrations

Great Demo! provides sales and presales staff with a method to dramatically increase their success in closing business through substantially improved software demonstrations. It draws upon the experiences of thousands of demonstrations, both delivered and received from vendors and customers. The distinctive “Do the Last Thing First” concept generates a “Wow!” response from customers.

The Great Demo! method is presented simply and clearly, and is elaborated more fully in each successive chapt...