Greening the Boardroom: Corporate Governance and Business Sustainability

On a world scale, the implicit deal between corporation and community is undergoing a revolution in the period 1990–2000. For the first time, corporate boardrooms are having to confront the environmental challenge not as a peripheral issue around "public relations", but as a core issue of credibility with its customers. As trust in big business has declined, consumer willingness to alter buying behaviour to register disapproval has accelerated. As a result, boardrooms in the largest compani...