Hands-On Data Science for Marketing: Improve your marketing strategies with machine learning using Python and R

Optimize your marketing strategies through analytics and machine learning

Key Features

• Understand how data science drives successful marketing campaigns
• Use machine learning for better customer engagement, retention, and product recommendations
• Extract insights from your data to optimize marketing strategies and increase profitability

Book DescriptionRegardless of company size, the adoption of data science and machine learning for marketing has been rising in the industry. With this book, yo...