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Happy Clouds, Happy Trees: The Bob Ross Phenomenon

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Readers will know Bob Ross (1942-1995) as the gentle, afro'd painter of happy trees on PBS. And while the Florida-born artist is reviled or ignored by the elite art world and scholarly art educators, he continues to be embraced around the globe as a healer and painter, even decades after his death. In Happy Clouds, Happy Trees, the authors thoughtfully explore how the Bob Ross phenomenon grew into a juggernaut.

Although his sincerity in embracing democracy, gift economies, conservation, and...