HCD Discovery Guides: Concepts & Operations

The Human-centered Design (HCD) Discovery Guide helps individuals and organizations understand customers, their goals, and their moments of delight and frustration.

This modular guide was developed through real-world testing in organizations numbering from a dozen people to hundreds of thousands of employees. It shows how to move through customer research with confidence, from first ideas to final, actionable insights and their presentation to stakeholders.

Use the HCD Discovery Guide to:

1. Un...