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Health Communication: Research and Practice for a Diverse and Changing World
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This thoroughly revised second edition covers the major areas of research, theory, and practical application in health communication.
This textbook takes an in-depth approach to health communication by analyzing and critically evaluating research conducted across multiple paradigmatic perspectives and focusing on translational application of research findings. Using the story of the Montgomery family, a biracial, multigenerational family, and their health experiences as a case study, chapte...