Heart and Sell: 10 Universal Truths Every Salesperson Needs to Know

Are you making it difficult for your potential customers to buy from you?

Today’s buyers are overloaded – overwhelmed by too much information and suffering from decision fatigue. Across industries, customers are delaying purchasing decisions or even choosing to stick with the status quo so they can avoid the dreaded “sales process.”

In response, many sales professionals are overcompensating with behaviors that are either too accommodating or that create high pressure – and alienating potentia...