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Heart Over Hype: Transforming Higher Ed Marketing with Empathy
By Jaime Hunt
eBook
$9.99
By Jaime Hunt
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Heart Over Hype: Transforming Higher Ed Marketing with Empathy is a bold call to action for higher education marketers, communicators, and leaders who believe there's a better way to connect with students—one rooted in authenticity, compassion, and trust. Drawing on real-world experience, Jaime Hunt challenges the traditional, transactional approach to university marketing and makes a compelling case for audience-centered, empathy-driven strategies that build deeper, more meaningful connect...