Hello, My Name Is Awesome: How to Create Brand Names That Stick

One of Inc. Magazine’s “Top 10 Marketing Books”: The “must-read” guide to naming products and businesses, updated with new stories and resources (Nir Eyal, author of Indistractable).

To many new companies and products have names that look like the results of a drunken Scrabble game (Xobni, Svbtle, Doostang). In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and effective brand names. No degree in li...