Herd Instinct: Understanding the Human Psychology of Collective Behavior

By Dave Karpinsky, PhD, MBA, PMP

Why do smart, rational people often follow the crowd—even when it leads to disaster?

From viral social media trends to financial market crashes, from groupthink in corporate boardrooms to mass political movements,
the force that binds us is often invisible yet undeniable: herd mentality. In this groundbreaking and timely book, acclaimed author
and behavioral strategist Dave Karpinsky ...