Here's the Pitch: How to Pitch Your Business to Anyone, Get Funded, and Win Clients

by Martin Soorjoo

Overview

Through his delivery of spellbinding presentations, the late Steve Jobs inspired audiences and galvanized people the world over to buy Apple products. An effective pitch has the power to make the world a better place and change an entrepreneur's life. History and modern research shows us that you can only move people to take action by reaching both their hearts and minds. Most pitches, however, are data dumps that fail to reach either.

Whether you're pitching for funding, to the media, or to potential customers and partners, to survive and succeed as an entrepreneur, you have to know how to deliver a high-impact pitch. Here's the Pitch reveals powerful, proven techniques to get your audience to take the action you want. You'll learn the same strategies and tactics that have been used by entrepreneurs to raise millions of dollars, secure partnerships, and win big sales contracts.

Here's the Pitch provides advice for every possible pitch scenario. You'll discover how to:

• Establish favorable power dynamics
• Engage and inspire your audience
• Use your body language and vocal delivery for maximum impact
• Become a mesmerizing storyteller
• Create attention-grabbing fast pitches
• Effectively deliver a twitpitch, e-mail pitch, and virtual and video pitches

Don't lose out on your next big sale, bid for exposure, or investment proposal for lack of skills. Here's the Pitch provides a complete toolkit that will enable you to deliver a confident, engaging, and successful pitch, time after time.

Product Details

ISBN-13:	9781118238844
Publisher:	Wiley
Publication date:	03/12/2012
Sold by:	JOHN WILEY & SONS
Format:	eBook
Pages:	224
File size:	674 KB

About the Author

MARTIN SOORJOO is a pitch strategist and founder of the San Francisco–based Investor Pitch Clinic (IPC). He coaches entrepreneurs across the United States, Canada, Europe, and India, helping them launch and raise funding. Prior to founding the IPC, Martin spent fifteen years as an attorney. He has worked with start-ups and investors, including senior investment bankers, venture capitalists, and angel investors. This experience equipped him with unique insights into the challenges start-ups face and how investors make their decisions.He is a Certified Master Practitioner of Neuro-Linguistic Programming (NLP) and expert in body language.

For more information, please visit investorpitchclinic.com

Table of Contents

Acknowledgments ix

Introduction Life’s a Pitch xi

Part I The Mechanics of Pitching 1

Chapter 1 The Power Dynamics of the Pitch 3

Chapter 2 Stand and Deliver 17

Chapter 3 Engage and Inspire 27

Chapter 4 The Power of Stories 37

Chapter 5 Handling Questions 47

Part II Forms of Pitch 59

Chapter 6 Attention-Grabbing Pitches 61

Chapter 7 The e-Pitch 73

Chapter 8 Pitch Materials: The Executive Summary and Pitch Deck 91

Part III Specific Audiences 105

Chapter 9 The Sales Pitch 107

Chapter 10 The Investor Pitch 119

Chapter 11 Crowdfunding: Pitching to the People 139

Chapter 12 Pitching the Media 153

Part IV Preparation 161

Chapter 13 Develop a Winning Mind-Set 163

Chapter 14 Prepare to Win 175

Bibliography 189

Index 191