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Hip to the Trip: A Cultural History of Route 66
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Before and since its official closure in 1985, historic U.S. 66 became associated with the deserts, Indians, and cowboys of the Southwest, the Okies of the Great Depression, and the millions of vacationers who took to the highway in their streamlined automobiles and found adventure on the open road from the late 1940s to the 1970s. Route 66 has such name recognition that in the past twenty years it has been used to advertise products ranging from blue jeans, to root beer, to automobiles.
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