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Holy Hype: A Guide to Religious Fervor in the Advertising of Goods and the Good News

By Susan H. Sarapin, Pamela L. Morris
eBook
$36.85
By Susan H. Sarapin, Pamela L. Morris
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Holy Hype: Religious Fervor in the Advertising of Goods and the Good News defines and explores the intersection of the sacred—religious symbols, themes, and rhetoric—within the profane realm of advertising and promotion. Susan H. Sarapin and Pamela L. Morris trace the historical overlap of consumer and religious ideologies in society, offering detailed examples of its use throughout history through analyses of over a hundred collected advertisements, from monks selling copiers, to billboard...

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BusinessMarketing & SalesAdvertistingAdvertising - General & Miscellaneous