This is your business.
This is your website.
You need to understand what makes it effective so that you know that your web designer and virtual assistant are doing a good job.
But you don't need to know the design theory behind it. You don't need to know the coding that makes it happen. You don't need to spend a lot of time learning any of that stuff ... you just need to know what to do and the basics of how to do it so that you can hand this off to people who love all the technical stuff.
That's why I wrote Home Sweet Home Page, to give you the basics you need to know in simple, accessible, and easy to implement language that you can understand.
The first edition helped many authors, speakers, and coaches make their websites more effective.
This second edition updates the content from the original book and adds in additional information you need to know in the 2020s.
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