Hooked: How to Build Habit-Forming Products

Updated with a new case study, this revised edition is a how-to guide for building habit-forming products.

How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?

In Hooked, Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products...