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Hospitable Healthcare: Just What the Patient Ordered!

By Stowe Shoemaker Ph.D, Peter Yesawich Ph.D
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$9.99
By Stowe Shoemaker Ph.D, Peter Yesawich Ph.D
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“We thought we knew what patients needed..."– Dr. James Merlino, Cleveland Clinic

Most consumers agree their service experiences with hospitals, clinics, and physicians fall well short of their service experiences with hotels, resorts, and restaurants. So, what would their experiences be like if healthcare providers served them the same way hospitality providers do?

Given that both industries share many common service touchpoints, one wonders whether healthcare service providers could adopt ...

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