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How Bad Do You Want It?: Mastering the Psychology of Mind over Muscle

By Matt Fitzgerald, Samuele Marcora (Foreword by)
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$10.99
By Matt Fitzgerald, Samuele Marcora (Foreword by)
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A guide to mental toughness from the author of 80/20 Running: "Fitzgerald's research will help you become your own sports psychologist." -Joe Friel, endurance sports coach and author of the Training Bible series

The greatest athletic performances spring from the mind, not the body. Elite athletes have known this for decades and now science is learning why it's true. In How Bad Do You Want It?, coach Matt Fitzgerald examines over a dozen pivotal races to discover the surprising ways elite at...

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