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How Digital Intelligence Drives Business Growth

By Zhizhuan Business Research Institute (Editor), Wu Na (Translator), Yi Long (Translator)
eBook
$189.00
By Zhizhuan Business Research Institute (Editor), Wu Na (Translator), Yi Long (Translator)
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This book aims to build a framework for understanding how to achieve new business growth through digital intelligence. It reveals the driving force and commercial logic behind the technology upgrade and transformation for enterprises, analyzes how to improve enterprises' branding, product, distribution channel, marketing, logistics, and organization under the new context, and studies the successful cases in digital intelligence of 6 Chinese enterprises. For business school students, researc...

Categories

ComputersBusinessComputer Business & CultureInternet & World Wide WebBusiness TechnologyE-CommerceE-Commerce - General & Miscellaneous