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How Disruption Brought Order: The Story of a Winning Strategy in the World of Advertising
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"Quite simply and without a shadow of a doubt the best book about advertising ever written . . . a treasure trove of brilliant examples and anecdotes." ―Donald Gunn, Founder, The Gunn Report
In his previous bestselling books, global advertising icon Jean-Marie Dru explored the visionary, innovative techniques that have become a hallmark of TBWA Worldwide campaigns. Now he gives a first-hand account of how the bold methods of disruption launched TBWA to the forefront of international adverti...