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How Museums Tell Stories

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How Museums Tell Stories explains how museums “work” as a form of media that narrates stories intentionally and unintentionally.

Story—in life and in museums—is a phenomenon that emerges as people perceive, represent, and interpret the qualities of tellability and narrativity in relation to stimuli. Tellability is noteworthiness: it attracts our attention. Narrativity is a set of elements that enables us to perceive a story is being or could be told. The book discusses how and why these qua...