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How Star Wars Conquered the Universe: The Past, Present, and Future of a Multibillion Dollar Franchise
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In 1973, a young filmmaker named George Lucas scribbled some notes for a far-fetched space-fantasy epic. More than forty years and $37 billion later, Star Wars-related products outnumber human beings, a stormtrooper army spans the globe, and “Jediism” has become a religion in its own right. Lucas's creation has grown into far more than a cinematic classic; it is, quite simply, one of the most lucrative, influential, and interactive franchises of all time. Yet until now the complete history ...
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