How to Be a Christian Influencer: Making Social Media a Social Ministry

by Jacqulyne Horbrook

Overview

Use Your Influence to Make a Lasting Kingdom Impact

How to Be a Christian Influencer is a practical and inspiring guide for believers who want to shine brightly in a world that desperately needs light. Sharing knowledge she's gained from years of experience, Jacqulyne Horbrook emphasizes the power of social media as a tool for evangelism and equips Christians to effectively share the gospel and fulfill their God—given mission to reach the lost.

Horbrook believes you can use social media to share your faith, connect with others, and make an impact—if you do it with intention, authenticity, and faith at the center. This isn't about chasing followers or trends; it's about using today's tools to build meaningful relationships, share your faith, and genuinely help others succeed. Whether you're new to social media or already have a platform, this resource provides actionable strategies and biblical insights to help you use your influence to make an eternal impact in today's digital age.

What you'll find in How to Be a Christian Influencer:

• Social Media as a Ministry Tool—Social media isn't just for entertainment or self—promotion; it's a powerful tool for outreach and sharing your faith in a way that connects with people authentically and meaningfully.
• Authenticity Is Key—You don't have to compromise who you are or your values to be influential. In fact, staying true to your faith and being genuine is what will resonate most with others.
• Practical Strategies for Success—Building influence isn't about luck or chance; it's about having the right strategies. You'll walk away with actionable steps you can implement immediately, from content creation to engagement and more.
• Faith—Centered Influence—At its core, this isn't just about being an influencer; it's about using your influence to glorify God and positively impact others.
• Empowerment to Make an Impact—Your voice matters and you are capable of making a difference, no matter what your current following is.

This book is more than just a guide—it's an invitation to step into your purpose and make an impact. Whether you're just starting out on social media or you've been at it for a while, this book meets you where you are and helps you grow. It's packed with practical tips, real—life examples, and encouragement to keep you motivated along the way. You'll finish this book feeling empowered, equipped, and ready to use your influence for something greater than yourself. This isn't just about social media; it's about changing lives and making a difference for the kingdom. Grab your copy of How to Be a Christian Influencer today!

Product Details

ISBN-13:	9781514009925
Publisher:	InterVarsity Press
Publication date:	02/03/2026
Pages:	144
Product dimensions:	5.50(w) x 8.40(h) x 0.50(d)

About the Author

Jacqulyne Horbrook (MEd, DePaul University) is the CEO of Black Christian Influencers, the Christian Travel Club, and the BCI Influencer Agency. She previously served as director of diversity at a Christian university in Chicago. Jacqulyne enjoys being known as a kingdom solutionist and helping others be more effective in their social media outreach. She lives in Naperville, Illinois, with her two daughters, Taylor and Malia.

Table of Contents

1. The Call to Influence
2. Where We Fit In
3. Marketing and Excellence Matter
4. Innovation Required
5. Four Components of Influence
6. How to Grow Your Platform
7. Navigating Social Media
8. Making Disciples Through Influence
9. Stewarding Your Influence Well

Acknowledgments
Suggested Resources
Notes

Editorial Reviews

"In a generation chasing clicks, Jacqulyne Horbrook calls us back to the Great Commission. This book is biblical, clear, and actionable. If you want to steward your platform with integrity, tell the truth in love, and point people to Jesus with every post, How to Be a Christian Influencer is the guide you need."

Albaner C. Eugene Jr.

"I've known Jacqulyne Horbrook since she launched BCI, and I've watched her teach and lead with heart and purpose. I honestly cannot think of a person more qualified to write this book. Her heart for God and for people is reflected on every page, challenging us and training us to steward our influence well, using it to serve God's mission. This book is not only a pragmatic guide for growing followers, but it is also a playbook for those who want to make a meaningful impact in the lives of those following them. How to Be a Christian Influencer is hands down the best book I've read on using social media as a Christian without losing yourself in the process."

David S. Winston

"Jacqulyne Horbrook is a faithful guide for today's generation of Christian leaders trying to live out the Great Commission in a digital world. She has a unique voice for this moment, navigating the complex intersections of faith, culture, and digital influence with clarity and conviction. What makes her work stand out isn't just strategy; it's her deep belief that influence is a form of discipleship. She doesn't just teach how to build a platform; she models how to steward it with authenticity, courage, and integrity. Horbrook's story is not about chasing visibility; it's about choosing impact. Through personal sacrifice, strategic thinking, and deep spiritual grounding, she has cultivated a space where integrity meets innovation. How to Be a Christian Influencer isn't just a book—it's a blueprint for reclaiming purpose in a noisy world."

Terence Lester

"Jacqulyne Horbrook has always set the tone with wisdom, practicality, and a heart for maximizing influence to glorify the kingdom. She was instrumental in helping me land my very first major brand deal as a Christian influencer, and for that I am forever grateful. I know this book is nothing short of amazing—not simply because Jackie wrote it, but because she lives what she teaches every single day!"

Whitney Moss