How To Build A Book Marketing Strategy

So you've published a book. But you've made 1 sale. (It was to your mom.) So you pop onto your favorite writing forum and ask, "How do ya'll market a book? I just published and can't seem to get anyone to buy it."

Two days later, you have eight thousand suggestions, from "update your book covers" to "pay for ads" to "offer a sacrifice to the wolf god on the night of the blood moon." There endless options available, and the one piece of advice that keeps rearing its ugly head is this: "You sh...