How to Forecast: A Guide for Business: A Guide for Business

This title was first published in 2001. Forecasting is an essential discipline in the planning and running of a business: not only for the business plan and annual budget but for the appraisal of investment projects, the commissioning of research as well as the appraisal of the competition and the feasibility of making acquisitions. Managers are continually confronted with the need to take decisions, and being able to construct a route map of the future is a key way of determining a course ...