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How to Get to Great Ideas: A system for smart, extraordinary thinking
By Dave Birss
Paperback
$16.95
By Dave Birss
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Sliver award winner in Business Reference 2020 Axiom Business Book AwardsWhat makes a great idea? Where do great ideas come from?
The highly practical lessons in HOW TO GET TO GREAT IDEAS are based on neuroscience,
psychology, and behavioral economics. Written by the former Creative Director of OgilvyOne,
Dave Birss
,
this book offers a brilliant new system for conceiving original and valuable ideas. It looks at how to frame the problem,
how to push your thinking,
how to sell the idea and buil...
The highly practical lessons in HOW TO GET TO GREAT IDEAS are based on neuroscience,
psychology, and behavioral economics. Written by the former Creative Director of OgilvyOne,
Dave Birss
,
this book offers a brilliant new system for conceiving original and valuable ideas. It looks at how to frame the problem,
how to push your thinking,
how to sell the idea and buil...