Return on Influence
Return on Influence is the first book to explore how brands are identifying and leveraging the world’s most powerful bloggers, tweeters, and YouTube celebrities to build product awareness, brand buzz, and new sales.
In this revolutionary book, renowned marketing consultant and college educator Mark W. Schaefer shows you how to use the latest breakthroughs in social networking and influence marketing to achieve your goals through:
- In-depth explanations of the sources of online influence—and how they can work for or against you
- Interviews with more than 50 experts, including tech blogger Robert Scoble, Influence author Robert Cialdini, and industry thought leaders such as Mitch Joel, Jay Baer, and Christopher S. Penn
- An insider’s look at the controversial social scoring company Klout and its process for assigning influence numbers to everyone
- Practical, actionable tips to increase your own personal power and online influence
- More than a dozen original social influence marketing case studies
“Influence is the ability to cause, affect, or change behavior. Mark Schaefer helps you define the outcomes you wish to see . . . and measure them!”
—Brian Solis, author of The End of Business as Usual
The Tao of Twitter
You’re busy and don’t have time to decipher the confusing world of Twitter. In less than two hours, this bestselling book will show you how to connect and start creating meaningful business and personal benefits right away!
Through real-life examples and easy-to-follow steps, acclaimed marketing expert Mark W. Schaefer teaches you:
- Secrets to building influence on Twitter
- The formula behind every Twitter business success
- 22 ways to build an audience that wants to connect to you
- Content strategies, time savers, and useful tips
- 20 ways to use Twitter as a competitive advantage
Born to Blog
Launch a business and ignite a movement with a powerhouse blog!
Born to Blog is filled with practical, street-smart techniques and ideas to help you create and manage a winning business blog. Learn how to attract a loyal following, promote your blog, and write powerful content that generates new business.
"If your dream is to launch a business or publish a book, then read Born to Blog! You'll realize the blogger way is your fastest path to success." -- MICHAEL STELZNER, founder of Social Media Examiner and author of Launch