How to Launch Your Side Hustle: Start and Scale a Business with Minimal Capital

How to Launch Your Side Hustle: Start and Scale a Business with Minimal Capital

by Troy R. Underwood

NOOK Book(eBook)

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Overview

Once you've dug up enough pennies from between the couch cushions to start a new business, you're going to need a plan. How to Launch Your Side Hustle will walk you through the process of crafting your venture.

Author Troy R. Underwood, a trained software developer and entrepreneur, emphasizes using low-cost techniques and creative ideas to finance, market, and run your business, even as it gains momentum. Using his previous company as a model of what to do—and sometimes what not do to—Underwood candidly takes you through the steps of building your business, guided by the principle of necessity.

Each chapter is dedicated to a particular facet of business, from hiring and training the right people to pricing your product or service, buying the right software and tools, navigating legal issues, and understanding when it's time to sell the business. This book provides you with basic best practices in a quick and simple format, so you can get back to work on turning your aspirations into a reality.



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Product Details

ISBN-13: 9781440873614
Publisher: ABC-CLIO, Incorporated
Publication date: 01/07/2020
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 139
File size: 381 KB

About the Author

Troy R. Underwood is the founder of multiple business ventures, including what eventually became triVIN as well as benefitsCONNECT.

Table of Contents

Preface vii

Acknowledgments xi

Chapter 1 Most Entrepreneurs Are Not Entrepreneurs 1

Chapter 2 Choosing and Funding 10

Chapter 3 Product Development 24

Chapter 4 Sales 39

Chapter 5 Human Resources 50

Chapter 6 Operations 64

Chapter 7 Marketing 76

Chapter 8 Information Technology 92

Chapter 9 Legal 102

Chapter 10 The Exit 115

Resources 127

Index 131

What People are Saying About This

Herbet Goss

Let me say that this book was fantastic. I loved it. It was a pleasure to read, extremely well written, informative, funny and insightful. I would highly recommend it to anyone starting a business, not just entrepreneurs.

Herbert C. Goss

"Let me say that this book was fantastic. I loved it. It was a pleasure to read, extremely well written, informative, funny, and insightful. I would highly recommend it to anyone starting a business, not just entrepreneurs."

Customer Reviews