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How to Make It as an Advertising Creative

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This book is aimed at anyone who is considering becoming an advertising creative, is studying to become one or would like to become a better one.

Packed with invaluable advice and insights from the author and other industry insiders, the book explains everything you need to know about working as an advertising creative but don't get taught at college. Its engaging, straight-talking text explains the diverse set of skills that you need to make it as an advertising creative above-and-beyond th...