How to Market Jewelry at Craft Shows

In the current business environment, marketing and advertising can be even more important than the product itself. People form their perceptions about the product based on the surroundings, price compared to competition, and how the item is promoted. If you are selling your handmade jewelry in a booth directly adjacent to someone whose jewelry was made overseas, it could appear that your product is overpriced, but the customer would not take into account the different living wages in your c...