How to Sell Without "Selling"

To understand advertising, you need to understand salesmanship – as it was defined by John E. Kennedy in the early 1900's, “Advertising is Salesmanship in Print.”

In this book, we are taken back to a time of honest, caring salespeople who were more concerned about the customer in front of them than the sale.

This is what makes any salesperson stand out among the crowd of marketers who try to take advantage of perceived weaknesses in the customer, using high-pressure tactics to confuse and de...