Table of Contents
About the authors ix
Hoisting the banner for human xiii
How to speak human xxiii
How to speak whaaat? xxix
Curiosity The insatiable hunger of a curious mind 1
Anticipation The exquisite agony of anticipation 17
Surprise! The unanticipated delight of the unexpected 27
Visual The sensory superiority of visual 41
Beware … The insidious fog of habituation 57
Narratives The titillations of a well-told tale 65
Emotions The paradoxical logic of getting emotional 77
Humour The serious business of being funny 87
Caution … The complication of complexity 95
Words The power of using and choosing words wisely 107
Names The undeniable sweetness of a well-chosen name 117
Language The power of language to shift perception 127
Modes The perks of matching the mode to the message 149
Beware … The excuses for mediocrity 167
Time, tide and the inevitability of change 177
So… 181
Acknowledgements 183
Index 185