How to Succeed in Commercial Photography: Insights from a Leading Consultant
After more than thirty years in photography, an industry veteran speaks out in How to Succeed in Commercial Photography. These essays provide photographers at every level with all the tools they need for a great career. Author Selina Maitreya offers proven tips for focusing on client needs; building a team from today’s marketing assistants, reps, and consultants; developing an online portfolio; self-promoting; and much more. Through up-close interviews, professional commercial photographers reveal the missteps they made in their work--and how others can avoid making the same mistakes. A special section explores how photographers can set goals, survive tough times, overcome creative blocks, and more. Anyone seeking a successful and well-balanced life as a commercial photographer needs a copy of this illuminating guide.

Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
1112400436
How to Succeed in Commercial Photography: Insights from a Leading Consultant
After more than thirty years in photography, an industry veteran speaks out in How to Succeed in Commercial Photography. These essays provide photographers at every level with all the tools they need for a great career. Author Selina Maitreya offers proven tips for focusing on client needs; building a team from today’s marketing assistants, reps, and consultants; developing an online portfolio; self-promoting; and much more. Through up-close interviews, professional commercial photographers reveal the missteps they made in their work--and how others can avoid making the same mistakes. A special section explores how photographers can set goals, survive tough times, overcome creative blocks, and more. Anyone seeking a successful and well-balanced life as a commercial photographer needs a copy of this illuminating guide.

Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
13.99 In Stock
How to Succeed in Commercial Photography: Insights from a Leading Consultant

How to Succeed in Commercial Photography: Insights from a Leading Consultant

by Selina Maitreya
How to Succeed in Commercial Photography: Insights from a Leading Consultant

How to Succeed in Commercial Photography: Insights from a Leading Consultant

by Selina Maitreya

eBook

$13.99 

Available on Compatible NOOK devices, the free NOOK App and in My Digital Library.
WANT A NOOK?  Explore Now

Related collections and offers


Overview

After more than thirty years in photography, an industry veteran speaks out in How to Succeed in Commercial Photography. These essays provide photographers at every level with all the tools they need for a great career. Author Selina Maitreya offers proven tips for focusing on client needs; building a team from today’s marketing assistants, reps, and consultants; developing an online portfolio; self-promoting; and much more. Through up-close interviews, professional commercial photographers reveal the missteps they made in their work--and how others can avoid making the same mistakes. A special section explores how photographers can set goals, survive tough times, overcome creative blocks, and more. Anyone seeking a successful and well-balanced life as a commercial photographer needs a copy of this illuminating guide.

Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Product Details

ISBN-13: 9781581157987
Publisher: Allworth
Publication date: 06/29/2010
Sold by: SIMON & SCHUSTER
Format: eBook
Pages: 240
File size: 518 KB

About the Author

It takes a lot more than a camera and talent to make a living as a professional photographer. The most successful photographers have developed, but their vision, values, and business plans. For those still developing or rethinking their strategies, a new resource is here to help. With How to Succeed in Commercial Photography, author Selina Maitreya offers the insights of her nearly 30 years as a leading consultant.

Table of Contents


Acknowledgments     vi
Introduction     vii
Values     1
Your Values, Your Business     3
Do You Have a Product to Sell?     10
Defining Your Visual Value     16
The Service Component     22
Success or Failure: It's All about Value     30
Vision     35
Creating Success     37
Develop a Vision-Based Portfolio     43
Building a New Portfolio: Photographers Speak     48
Millicent Harvey's Vision Quest     53
Vision: The Client's Perspective     57
The Gift of Choice     62
Team     67
Agents, Marketing Assistants, Consultants: Who Is Right for You?     69
The Realities of Representation     77
The New Breed of Agent     84
Objective Help from the Business Consultant     91
Team Armour     96
Tools     101
Habit or Trend     103
Building a Print Book to Envy     110
Online Portfolios that Sell     118
Truth, Lies, and Self-Promotion     125
Face Time     133
Turn the Page     141
Photography and Divinity     145
Persistence     151
Working through Creative Blocks     153
Starting out Lou Roole Style     159
Persistence and the Art of Lise Metzger     163
Sherman Sells     167
A Success Story     172
Zave Smith's Consistent Message     176
Faith     181
How to Survive during Difficult Times     183
Affirmations: Your New Marketing Tool     188
Walking Your Talk     193
Show Up     198
Fear     205
Photographers on Faith     210
Websites     217
Index     219
About the Author     225
From the B&N Reads Blog

Customer Reviews