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How to Use Customer Data: Navigating GDPR, DPDI and a Future with Marketing AI
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Data-driven marketing is a huge aspect of any modern-day marketing plan, but balancing customers' privacy concerns with the latest innovations can be a complex challenge.
When done right, data-driven marketing can build customer trust for sustainable long-term value. This is precisely where How to Use Customer Data comes in, by breaking down everything you need to know about this fast-moving field into one simple and easy to read guide.
Designed specifically for marketing professionals, this...
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