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Human Dot AI: How the Fight for Your Attention Became the World's Biggest Business
Hardcover
$30.00
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“Succeeds brilliantly as a history of modern advertising in the 21st century and a vision of the future of human attention in an age of AI.”
— Derek Thompson, co-author, New York Times bestseller Abundance
YOUR ATTENTION, PLEASE!
The fight for your attention is the biggest business in the world. It is also the most important. And it's all about to change.
The Attention Economy moves markets. It shapes what we buy, who we date and what we believe. The world's biggest companies are locked in a t...