Ice to the Eskimos: How to Market a Product Nobody Wants

Ice to the Eskimos: How to Market a Product Nobody Wants

by Jon Spoelstra
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Ice to the Eskimos: How to Market a Product Nobody Wants 5 out of 5 based on 0 ratings. 3 reviews.
Anonymous More than 1 year ago
I read these books out of order. I guess Ice to Eskimos was written prior to Marketing Outrageously but I loved them both. What I would really like to see Spoelstra and the publishers do is combine the two! There are several great techniques here not mentioned in Marketing Outrageously and lots of new stories. The bottom line though, is that even after reading Marketing Outrageously 3 times already, this book got me just as pumped and excited and thrilled about implementing new concepts!! For a guy whose marketed a couple of sports teams, it amazes me that he could keep my interest let alone spark my imagine in a way that certainly no other marketing book has ever done!! There are tons of things to get you excited about your job, your product and your own problem solving tasks!! It's easy reading but inspires heavy note taking and a lot of creative ideas no matter what your industry, position or field.
Anonymous More than 1 year ago
She slept soundly.
IPLily More than 1 year ago
I read this book to prepare myself for a career in sales in the sports industry. I think this book really is a must read. It has great ideas and makes great points. I think it is an overall useful book. Again, a must read for those starting out in sports, especially if you are in an inside sales position for a sports team.