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Ice to the Eskimos: How to Market a Product Nobody Wants
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You.
That's Right. YOU.
You've got a problem.
You've got a product that's not first in its class.
It's not even second.
You've got to find a way to market that product.
What Are You Going To Do?
You're going to read this book, that's what.
Let's face it. There comes a time in the life of every business when a product or service does not sell up to expectations.
Maybe your product is outmoded. Or hasn't been positioned correctly. Or is competing in a crowded market. Whatever the reason, Ice to the E...