Identity Designed: The Definitive Guide to Visual Branding

Identity Designed: The Definitive Guide to Visual Branding

by David Airey


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Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding.
Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world’s most talented design studios.
You’ll see the history and importance of branding, a contemporary assessment of best practices, and how there’s always more than one way to exceed client expectations. You’ll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points.
The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist.
Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business.

Product Details

ISBN-13: 9781631595943
Publisher: Rockport Publishers
Publication date: 01/22/2019
Pages: 288
Sales rank: 268,703
Product dimensions: 8.70(w) x 9.60(h) x 1.00(d)

About the Author

David Airey is an entrepreneurial graphic designer from Northern Ireland. He writes three of the most popular graphic design blogs on the Internet:,, and David's blogs have attracted hundreds of thousands of loyal fans who read and are inspired by his writing every day. David is also the author of Logo Design Love and Work for Money, Design for Love.

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Identity Designed: The Definitive Guide to Visual Branding 5 out of 5 based on 0 ratings. 2 reviews.
kbc05 4 months ago
David delivers once again. With top international agencies giving a refreshingly transparent and comprehensive look behind the curtain of their identity design process, strategic direction and client interactions, this is a can’t miss investment for designers and entrepreneurs alike. One of those iconic resources destined to maintain its relevancy 100 years and beyond.
oldwarden 9 months ago
I actually requested this book from NetGalley to try to get a better handle on what my wife's career actually entails. Curently, she's a Visual Information Specialist for a large Federal government agency, and has been working on the national branding campaign for them for the past two years. (Previously in her career, she worked in advertising and was responsible for the branding of many corporations). I began to read the book, and was surprised at how easily understandable it was. The author follows several case studies in branding. He explains what the process is, from the beginning to the end. I really enjoyed the book, and came away with a deeper understanding of what my spouse does. experiences paled in comparison to her's, when she got her hands on the book. She devoured it, staying up late for several nights reading it. In the morning, I found a notebook that she wrote pages and pages of notes and ideas on. It actually reinvigorated her on her latest project. So, I guess if someone with 25+ years of experience can get excited about the book, that must be a great testimonial to it!