If Jesus Smoked Cigars

If Jesus Smoked Cigars is a no-nonsense guide to the one thing most business owners get wrong — not their product, not their pricing, not their marketing. Their relationships.

Drawing from decades of professional, corporate leadership, and a decade of experience as the owner of The Vault Cigar Lounge in Meridian, Idaho, Josh Evarts makes the case that likability isn't a soft skill. It's your most powerful competitive advantage.

Through hard-won wisdom and the kind of straight talk you'd hear...