Ikea: How to become the World's Richest Man

* An essential resource for original business ideas, strategy and branding

* How a single store grew into a $30-billion global market-leader

* 100 per cent equity retained since the company was founded

* Includes the IKEA briefing given to top management

* The only warts-and-all view by a C-suite insider and right-hand man of its founder

IKEA-branded products are bought all over the world - from the Americas to the Far East. This is the only book to tell from the inside with candour the IKEA sto...