I'm Feeling Lucky: The Confessions of Google Employee Number 59

I'm Feeling Lucky: The Confessions of Google Employee Number 59

by Douglas Edwards
4.1 14

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I'm Feeling Lucky: The Confessions of Google Employee Number 59 by Douglas Edwards

Comparing Google to an ordinary business is like comparing a rocket to an Edsel. No academic analysis or bystander’s account can capture it. Now Doug Edwards, Employee Number 59, offers the first inside view of Google, giving readers a chance to fully experience the bizarre mix of camaraderie and competition at this phenomenal company. Edwards, Google’s first director of marketing and brand management, describes it as it happened. We see the first, pioneering steps of Larry Page and Sergey Brin, the company’s young, idiosyncratic partners; the evolution of the company’s famously nonhierarchical structure (where every employee finds a problem to tackle or a feature to create and works independently); the development of brand identity; the races to develop and implement each new feature; and the many ideas that never came to pass. Above all, Edwards—a former journalist who knows how to write—captures the “Google Experience,” the rollercoaster ride of being part of a company creating itself in a whole new universe. 

I’m Feeling Lucky captures for the first time the unique, self-invented, yet profoundly important culture of the world’s most transformative corporation.

Product Details

ISBN-13: 9780547549033
Publisher: Houghton Mifflin Harcourt
Publication date: 07/12/2011
Sold by: Houghton Mifflin Harcourt
Format: NOOK Book
Pages: 432
Sales rank: 1,265,940
File size: 1 MB

About the Author

DOUG EDWARDS was the director of consumer marketing and brand management at Google from 1999 to 2005 and was responsible for setting the tone and direction of the company’s communications with its users. Prior to joining Google, Edwards was the online brand group manager for the San Jose Mercury News, where he conceived and led development of the technology news site siliconvalley.com.

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I'm Feeling Lucky: The Confessions of Google Employee Number 59 4.1 out of 5 based on 0 ratings. 14 reviews.
SheilaCE More than 1 year ago
It's entertaining, insightful and educational all while moving you through the timeline of Google's success in the early years. What I like about this book that differs from others I've read is that it is a more personal account of those days and those early successes. People who loved the movie The Social Network will love this book. It has that peeping-Tom feel to it into Google's success window while giving you some accounts of people and progress on a personal level. For those of us more geeky or techie the book does have nuggets of insight that are useful and worthwhile as well as very interesting. Like, Google engineers would often complete things only to 80% and had a great reason for doing things that way. Or perhaps you'd be interested to know that the original name of Google was Back Rub? Glad they changed the name! I recommend this book to anyone who has an interest in the history of successful business or wants an insider's look through the window of Google.
LaFortuna More than 1 year ago
Before Google was an empire or a verb, it was just another Silicon Valley startup. Doug Edwards offers readers an inside look at the early years of the company that changed the world. It's a funny and revealing look at high-tech history by a guy who was there.
Alster More than 1 year ago
Written with candor and humor, I'm Feeling Lucky chronicles the sure-footed missteps and unwise rightness that marked the early days of Google, a contrarian upstart whose wild success seems inevitable only in restrospect. Highly recommended.
Anonymous More than 1 year ago
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SlimJimMS More than 1 year ago
It’s possible that if one was too see a book about Google, they may not read it due to the fact they picture the book would be bland and full of complex technical lingo. While it does include plenty of technicality, Edwards does a phenomenal job of putting technical details in laymen’s terms and explaining why a certain outcome was wanted or why the program or code was necessary. He also interjects humor here and there, while still keeping a serious importance to why he took the risk when joining the company. This book is simply a must read. His job at the company is in Marketing and Brand Management, both of which are easily shunned by the founders. Right off the bat, he recognizes Google is not a regular business. Google is in fact quite unorthodox compared to what he is used to at an old media news company. The company offers to employees free meals, roller hockey, massages, and video game rooms just to name a few oddities. The book details him getting used to the new “Googler’s” lifestyle. I really enjoyed how Edwards was honest throughout the book, but usually in a funny way. An example is when he originally was worried that the founders were big spenders, but he soon found out they were very thrifty and wanted to get everything done on the bare minimum budget. I also really like how it shows the background of what so many of us take as granted for internet searching. Google was the first search provider to use technology to look at how many times a page is linked on the internet rather than just looking at how many times the typed keyword shows up on a page. Now, basically all search engines do this following Google. Edwards also mentions ideas he came up with throughout the book, and amazingly some are still there today on Google! He was not a major player in the Google Company, but his insight is still extremely interesting. If you enjoyed the movie The Social Network, this book is for you. It gives you a window into the most exciting and chaotic times starting at essentially the birth of Google and so on. This book is a must read, simple enough.
Anonymous More than 1 year ago
Anonymous More than 1 year ago
This sums of google perfectly
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Elizabeth Gregg More than 1 year ago
This book showed great insight into google's younger years with a bit of humor as well. However I felt some discussions dragged on making some chapters more repetitive than others. Those looking for a chronological account may be a bit perplexed at times, but there is a timeline in the back of the book to assist when confusiin arrises.
Anonymous More than 1 year ago
Very interesting insider view from one of the proven greatest companies of our time. The first half of the memoir is intriguing and you can't seem to but this thing down, the second half on the other hand, is super technical for a non-technical reader. As it got further along, it got tougher to read and comprehend but all in all, I learned quite a bit and became quite jealous of a Google share purchased at $0.20!!!!!
Anonymous More than 1 year ago
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