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Impulse Buy Merchandising at Till Points

By Walter Da Cruz
eBook
$24.99
By Walter Da Cruz
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Most retail management guides treat the checkout as an afterthought. Walter Da Cruz and the RIDBS team treat it as the most commercially consequential square meter in the store— and they are correct. Till Points' Impulse Buy Merchandising, a meticulously crafted operations manual, persuasively argues that South African franchise supermarket owners, by mismanaging their front end, are losing significant money every trading day.

The premise is direct: the checkout is the one location in the st...